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A good gift should say, “I see you. I know you. I’ve been paying attention.” In other words, it’s the thought that counts—so don’t take “thought” out of the equation by turning to ChatGPT for any part of your gift-giving this holiday season.
Sure, ChatGPT can rapidly generate gift lists based on demographics, trending items, and surface-level interests. But a truly meaningful gift transcends data points—which, besides, can be far from foolproof. An AI chatbot can suggest a bestselling cookbook for someone who likes cooking, but we’re at risk of losing something far more valuable than perfectly matched presents: genuine human connection. The art of gift-giving isn’t about finding the most objectively impressive item, but about communicating love, understanding, and personal investment. Instead of using AI, let’s tackle some practical strategies for thoughtful gift-giving.
How to give a thoughtful gift
The task of capturing a perfectly unique understanding of the gift recipient’s inner world is daunting, to say the least. Luckily, that’s not the task at hand. All you need is a human touch.
Do a memory dive
Reflect on conversations you’ve had with the recipient over the past year. What stories did they tell? What challenges did they overcome? What moments made them laugh or feel vulnerable?
Some more tips for researching your friend: Review old text messages and emails, or even look through social media posts. And of course, don’t be afraid to ask their close friends or family for insights. When word gets back to them that you put in so much effort, they’ll surely be moved—and, you know, not in the “AI psychosis” way.
Research their interests
Go beyond surface-level hobbies. If someone loves art, don’t just buy art supplies. A good rule is to remember that people usually buy themselves whatever they need for their hobbies. So, it’s important to find something they wouldn’t get themselves. In this artist example, consider some accoutrements:
Throw in a handwritten note explaining why you selected this specific item. Again: Since it’s the thought that counts, it helps to always explain your thinking. Even if you can’t find the perfect story or connection behind the gift, there are ways to express that you put thought into it.
What do you think so far?
Do a mind map
If you ever need to come up with any sort of idea for anything, a mind map is your best friend. Create a gift “mind map” that connects:
Their interests
Shared memories
Inside jokes
Aspirational goals
Nostalgia
And just because I argue against feeding the AI beast, that doesn’t mean you need to be all on your own. Check out gift guides written by real people, like, say, Lifehacker’s own Stephen Johnson.
The bottom line
Gift-giving isn’t about robotic perfection. A $10 item selected with a little heart will always outweigh a $100 item selected by an algorithm. Go for handmade items, curated experience gifts, or something that references specific shared memories. Like I mention above, a handwritten note goes a long way. Hey, make a note of the fact that you didn’t use ChatGPT, and instead had a nice afternoon reflecting about this person! That sort of message is worth way more than whatever you end up gifting.
So if any of my loved ones are reading this, please: Put down the AI prompt. Pick up a notebook. Reflect. Remember. Connect. (New running sneakers, size 8.) Your imperfect, human-generated gift will always be more perfect than any robot-recommended present.
